Spending on Mobile Ads is set to BOOM. 80% growth this year. Over 50% annual compound growth to 2016. Spending to rise from $1.45 billion in 2011 to $11.9 billion in 2016.

Spending on mobile ads and marketing is booming.  As prior posts have pointed out, the massive adoption of smartphones and tablets has generated a sharp increase in spending for mobile/wireless advertising.  A recent webinar by eMarketer included the data in the following chart.  Total mobile ad spending is expected to increase 80% this year and 69% next year.  Our direct experience in the space confirms that rate of growth.  We have an investment in a company that is growing at over 4X the 2012 projected growth.  This growth will be sustained regardless of who is President or the outcome of the “fiscal cliff”.  The aggressive roll out of new tablet computers by Apple, Amazon, Google and Microsoft in coming days (see prior post here) underscores the rising tide in mobile ads and marketing.  Jeb Terry, Sr. October 23, 2012

Courtesy of eMarketer

 Aberdeen Investment Management – a guide service for micro-cap technology investment

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