Smartphone adoption continues to accelerate, becoming the norm

The Yankee Group just published survey results on the likelihood of consumers to choose a smartphone with a data plan as their next phone.  Their conclusion . . . “consumers are moving to smartphones at a voracious rate”.  I have reproduced their chart below depicting the percentage of consumers who are “very likely” or “likely” to move up to a smartphone.  The combine percentage likely to adopt a smartphone has grown from 41% in 2009 to 55% in 2011.  You can expect us to stay focused in all things related to smartphone usage for a long time, including mobile commerce, advertising, location based services, digital money and more.  Jeb Terry, Sr. July 2, 201

Source: Yankee Group

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