People spending more time on their mobile devices – more than they spend with newspapers and magazines

A recent presentation by Geoff Ramsey of eMarketer updated the time spent each day by US adults on the different types of media. Time spent on mobile devices and spent on the internet is going up.  Time spent on other types of media is going down.  I have noted this trend in the past.  It is a trend that will continue for as long as we can forecast.  It fundamentally changes the way marketing and advertising – in fact all commerce – is conducted.  Aberdeen is heavily involved in companies who are the winners in this trend.  Jeb Terry, Sr. Sept 21, 2011

 

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