People are increasingly executing e-commerce transactions on their mobile devices.

M-Commerce is a speed boat on a rising tide.  A report by comScore showed that m-commerce retail spending outgrew overall e-commerce by over 2X and outgrew overall retail sales by over 30X!  M-commerce now accounts for 11% of all e-commerce spending.  Retailers and brands follow the money.  This augurs well for more mobile ads, mobile couponing, location based services . . . etc.  Jeb B. Terry, Sr. May 18, 2013

m-Commerce growth May 18 2013

“US ad spending for mobile video is set to quadruple from this year’s $518 million estimate to nearly $2.1 billion in 2016.” eMarketer (here)

Mobile Video ad spend Mar 2013

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