A recent article on Mediapost.com (here) highlighted elements of the most recent forecast by Magna Global (Interpublic Group). Nearly 100 million households will be online by 2016 and 98.5% of them will have broadband access. That will be up from 84.7 million households as of 2010 with 90% having broadband access. Of great interest to me was the updated forecast from January. Magna Global now estimates that total U.S. advertising sales will increase only 1.8% in 2011 vs. 3.2% last year. BUT . . . online media spending will grow by 18.7% this year – well up from the earlier forecast for 11.6%. The show stopper forecast is for mobile advertising to grow by 60.1%. Aberdeen has multiple exposures to online media spending in general and mobile advertising in particular.
Aberdeen Investment Management – a guide service for micro-cap technology investment.