Mobile Video is booming, regular TV – not so much. 2014 will see increasing shift in investment and ad dollars to address the young demographic who dominates everything mobile.

“The audience for video on a mobile phone is growing three times faster than that for time-shifted TV” says BI Intelligence in a recent report.  They used the following numbers from Nielsen:

  • In the third quarter of 2013, the audience for video on mobile phone grew 38% over the same quarter in 2012. The U.S. audience for video on a mobile phone is now 53.1 million people.
  • Over the same period, the audience for time-shifted TV – watching TV on-demand or on a DVR – increased 11%.
  • The audience for traditional TV was flat, while the audience for video on PCs declined 8%.

BI Intelligence believes “traditional media companies will increasingly look to acquire mobile-centric upstarts in order to bolster their digital video businesses, and fend off competition from media startups and on emerging video platforms.”  We concur.  Aberdeen has multiple investments that address aspects of this shift in audience.  Jeb B. Terry, Sr. Jan. 18, 2014

YoY Video Audience Growth 1-18-14

Aberdeen Investment Management – a guide service for micro-cap technology investment

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