Mobile marketing – low penetration, high expectations for rapid adoption and increased ad budgets – 70% of survey respondents plan to increase budgets.

A recent survey of business leaders regarding mobile marketing adoption and budgets has revealed that less than 50% of business advertisers are currently taking advantage of the medium.  A recent MediaPost article reported on an April survey by Strongmail.  But get this – “75% of the businesses not currently running mobile marketing programs plan to within a year or more”.  As you can see in the following table, 70% of the survey respondents plan to increase their mobile ad budget over next 12 months.  This contrasts with the fact that 55% of them increased their mobile budget over the past year.   Jeb Terry, Sr. July 3, 2012

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