Mobile Ads get noticed ~9X Better than regular online banner ads

A recent article at eMarketer highlights a startling comparison of the effectiveness of banner ads on mobile devices vs. banner ads on PCs.  The article can be read here. The clickthrough rate for mobile ads is almost 9X better than ordinary online banner ads.  As the title of the report by MediaMind mentioned in the article suggests “Tiny Screen, Huge Results”.  No wonder mobile advertising spending is expected grow by 48% this year to $1.1 billion and to more than double by 2014 to $2.55 billion. Jeb Terry, Sr. July 19, 2011

Source: MediaMind

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