Internet advertising “soaring”, taking share, disrupting old school ad models

The IAB Internet Advertising Revenue Report issued this week (see the press release here) highlighted a record high level of online ads growing 23% over Q1 2010.  This is in stark contrast to last year’s growth of 7.5% providing clear evidence of acceleration in internet advertising.  Full year 2010 online ads grew 15%.  Online growth far exceeded ad growth of only 4% for offline advertising.  There is a sea change occurring in advertising with 10’s of $billions of ad spend becoming intertwined with online digital video and social media.  We remain focused on the winners.  Jeb Terry, Sr. May 27, 2011

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