Ad dollars will increasingly migrate to mobile/wireless platforms – you can count on it.

The following charts add to the case for an accelerating shift of ad dollars from conventional TV to mobile/wireless.  The improvement in wireless bandwidth from LTE and industrial grade WiFi will help the move.  Consumer behaviors already prove the merits of the form factors – wireless trumps fixed box video.  Wireless ads are clearly “Better, Faster, Cheaper”.  The ad world is not ignoring this.  The Aberdeen portfolio is exposed to this development in multiple ways.  Jeb B. Terry, Sr. May 18, 2013

BETTER . . .

Ad effectiveness by media 5-18-13

FASTER . . .

Growth in time spent by device 5-18-13

CHEAPER . . .

Conv v CPC by device 5-18-13

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