While the growth in mobile seems obvious, some context of how pervasive and global mobile has become is useful. No media has grown as fast or touches as many people.

| May 18, 2013

Mobile devices in use now approximate the population of the World!  The majority of these devices can access the internet.  A recent presentation by Tomi Ahonen (here) helps put all this in context in terms of scale and the evolving ways people are using the devices to inform, entertain and market to consumers worldwide. comScore […]




41 Million viewers and growing. The mobile audience will move toward the 280 million that watch traditional TV.

| May 18, 2013

As fast as mobile video consumption is growing, we “ain’t seen nothin’ yet”.  Cisco has provided multiple estimates of surging mobile video traffic.  Traffic is expected to grow 110% this year. Video is the predominant source of mobile traffic.  It explains why mobile carriers are scrambling to add capacity.  Consumers are increasingly engaged with their […]




Some reasons why I like TV Everywhere – the advent of true multi-screen, untethered video – big ramifications for old media – billions of ad $$$ and subscription $$$ at stake.

| May 18, 2013

How Comcast, Charter and Time Warner Cable will use TV Everywhere to steal DirecTV and Dish subscribers –(here) Mobile content revenue to hit $65B by 2016: study – (here) ABC will insert targeted video ads on mobile devices via Watch ABC – its TV Everywhere service just launched in Phila. & NYC. (here) Auto login […]




Ad dollars will increasingly migrate to mobile/wireless platforms – you can count on it.

| May 18, 2013

The following charts add to the case for an accelerating shift of ad dollars from conventional TV to mobile/wireless.  The improvement in wireless bandwidth from LTE and industrial grade WiFi will help the move.  Consumer behaviors already prove the merits of the form factors – wireless trumps fixed box video.  Wireless ads are clearly “Better, […]




People are increasingly executing e-commerce transactions on their mobile devices.

| May 18, 2013

M-Commerce is a speed boat on a rising tide.  A report by comScore showed that m-commerce retail spending outgrew overall e-commerce by over 2X and outgrew overall retail sales by over 30X!  M-commerce now accounts for 11% of all e-commerce spending.  Retailers and brands follow the money.  This augurs well for more mobile ads, mobile […]