This just out from the IAB . . . Internet advertising revenues in the U.S. reached $9.26 billion for the third quarter of 2012, making the quarter the biggest on record, according to the latest IAB Internet Advertising Revenue Report figures released today by the Interactive Advertising Bureau (IAB) and PwC US. These figures show an 18 percent climb year-over-year [vs. 13.6% YoY for Q2 12 – JBTSR], in comparison to Q3 2011’s $7.8 billion. In addition, they mark a 6 percent increase over the Q2 2012 [vs. 4.9% Q2 over Q1 12, best since 8% Q3 seq. growth in 2003 – JBTSR] figures of $8.72 billion. . . .
“This uptick goes beyond a significant year-over-year increase at 18 percent, and also shows a climb from last quarter as well,” said David Silverman, a partner at PricewaterhouseCoopers LLP. “Clearly, digital advertising is continuing its positive trajectory with incredible momentum as it heads into seasonally strong Q4 [expect over 15% QoQ growth in Q4 if equal to 2011 – should be more – JBST].”
Ad dollars follow eyeballs and commerce. The surging internet advertising spending (inclusinve of mobile ad spending) is yet another proof point of the sea change taking place. 70% of the Aberdeen portfolio is geared positively to this sea change. Jeb B. Terry, Sr. Dec. 19, 2012
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